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Glenmorangie The Tale of Cake

Glenmorangie has undergone a quiet expansion in branding over recent years. Eschewing the dark wood tones and lofty Highland landscape photos plastered over the marketing boxes, websites and social media of other distilleries, Glenmorangie infused newer releases with bold color palates and creative stories. This is an unashamed move to appeal to segments of the population who might not have considered single malt scotch beforehand or who considered the drink too stuffy, infusing it with a sense of fun and whimsy. The Tale of Cake is the brainchild of Dr. Bill Lumsden, Director of Distilling for Glenmorangie and Ardbeg, and is meant to evoke a “cake moment”, or rather the sense of joy and savoriness he associated with cake at various point in his life. The ex-Tokaji casks this limited edition is finished in are a Hungarian dessert wine.

By Adam | October 20, 2021 | Highland | No Comments |

The Laphroaig distillery was founded in 1815 by Donald and Alexander Johnston and has a richly storied history on Islay. Though the distillery has changed ownership after passing out of the Johnston family’s hands in the mid-1950s, production has continued unabated. The current portfolio is large and made up of several age-statement offerings, some cycling in and out of availability, along with a few non-age statement whiskies. Few scotches are more common in liquor stores, restaurants and bars (and home bars), even those not specializing in whiskies, than the Laphroaig 10 Year. Because of its wide availability, it is often the first Islay or first scotch in general that some people experience. Another iconic feature of the brand is the Friends of Laphroaig, a brand loyalty program established in 1994 that purports to give the purchaser of every bottle of the brand a lifetime lease of a square foot of Islay, though the program was revamped in 2020. A popular feature of visiting the distillery is being shown one’s personal square foot while enjoying a dram.

By Adam | April 20, 2021 | Islay | No Comments |

Berkshire Mountain New England Corn Whiskey

Berkshire Mountain Distillers was founded in 2007 and has been producing a large variety of gins, vodkas, rums and other spirits ever since. As many craft distilleries have done across the United States, BMD have looked to the markets and resources around them to help guide their creative process. The New England Corn Whiskey is made from area farms within miles of the distillery, aged using cherry wood and white oak. We note with interest the term “aged over” as opposed to “aged in” and wonder if barrels are used in the aging of this spirit.

By Adam | January 5, 2021 | Foreign | No Comments |