Mackmyra Motörhead
An age-old marketing trend has been the use of celebrities to promote brands and it has exploded in the whisky industry over the past couple of years. Before the surge, however, Swedish distillery Mackmyra partnered with English rock band Motörhead to help celebrate the group’s 40th anniversary in 2015. The band actively worked with the distillery to choose the barrels and blends, all aged at least five years. Drummer Mikkey Dee said “We think it’s great fun to launch a whisky in collaboration with a Swedish, world-famous distillery, Mackmyra. The whisky is incredibly good, with full character and fully flavoured with a superb bourbon touch” Motörhead’s front man Lemmy Kilminster was even more succinct: “Life is less painful with Motörhead Whisky. I may consider having a sip now and then.”
The Dead Rabbit
The Dublin Liberties Distillery, as you might be able to tell from the distiller name, is intensely proud of their roots. The Liberties section of Dublin is a famous and storied part of the city with a history too checkered and daring to include here. Everything about the distillery is intricately tied to historical people and places from the Liberties or connecting to Ireland more broadly. Take a tour and you’ll see, trust us. This particular offering is 5 years old and made in collaboration with The Dead Rabbit Grocery & Grog in New York City. This Irish Whiskey bar is in turn named after the Dead Rabbits, a notorious gang of Irish immigrants in the mid-1800s whose rivalry with the Bowery Boys eventually resulted in riots that lasted for days.
BenRiach 12 Sherry Wood
BenRiach has received a lot of attention over the years for their higher range age statements, both straight and peated series, as we’ve examined before. In recent years, the distillery has slimmed down the number of regular offerings, their flagship range now featuring a 10 year and this 12 year old. The BenRiach 12 Sherry Wood is sherry through and through, spending the entire maturation process before being finished with a mix of casks that once held Pedro Ximénez and Oloroso sherries. Whereas sherry is popular with finishing scotches, it is a rare scotch that can stand to spend the entire maturation process so.