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Method and Madness Virgin Hungarian Oak

Method and Madness Virgin Hungarian Oak

The Method and Madness brand was launched a number of years ago as the experimental lab at Midleton distillery. Mildeton is the starting point for a number of familiar Irish whiskey brands, and this lab is a place where the different masters and apprentices can come together and share knowledge and ideas. The result is an exploration of many variants in Irish whiskey, from single grain to single malt to pot still, but using elements that are rarely seen. It’s a place to push the envelope and take risks to discover something new. Most of these elements, at least so far, are featured as different cask finishes. The Method and Madness Virgin Hungarian Oak is a single pot still whiskey finished for an undisclosed amount of time in virgin Hungarian oak casks. 

Craigellachie 17 Year

Craigellachie 17 Year

Craigellachie was founded in 1891 at the confluence of the rivers Spey and Fiddich. Despite being owned by international spirits conglomerate Bacardi, it is operated by scotch giant Dewar & Sons, along with Royal Brackla, Aberfeldy, Aultmore, and Macduff. Craigellachie has predominantly used for blends throughout its life, but the distillery began offering a line of age statements in 2014, albeit not what might be considered industry norm for years. That diverting from the norms is something Craigellachie does not shy away from. The Craighellachie 17 Year offers no flashy story or gimmicks, it is simply a whisky aged a minimum of 17 years from a proudly unapologetic distillery, unafraid to embrace who they are.

Glenmorangie The Tale of Cake

Glenmorangie The Tale of Cake

Glenmorangie has undergone a quiet expansion in branding over recent years. Eschewing the dark wood tones and lofty Highland landscape photos plastered over the marketing boxes, websites and social media of other distilleries, Glenmorangie infused newer releases with bold color palates and creative stories. This is an unashamed move to appeal to segments of the population who might not have considered single malt scotch beforehand or who considered the drink too stuffy, infusing it with a sense of fun and whimsy. The Tale of Cake is the brainchild of Dr. Bill Lumsden, Director of Distilling for Glenmorangie and Ardbeg, and is meant to evoke a “cake moment”, or rather the sense of joy and savoriness he associated with cake at various point in his life. The ex-Tokaji casks this limited edition is finished in are a Hungarian dessert wine.