Mackmyra Motörhead
An age-old marketing trend has been the use of celebrities to promote brands and it has exploded in the whisky industry over the past couple of years. Before the surge, however, Swedish distillery Mackmyra partnered with English rock band Motörhead to help celebrate the group’s 40th anniversary in 2015. The band actively worked with the distillery to choose the barrels and blends, all aged at least five years. Drummer Mikkey Dee said “We think it’s great fun to launch a whisky in collaboration with a Swedish, world-famous distillery, Mackmyra. The whisky is incredibly good, with full character and fully flavoured with a superb bourbon touch” Motörhead’s front man Lemmy Kilminster was even more succinct: “Life is less painful with Motörhead Whisky. I may consider having a sip now and then.”
Mortlach 16 Year
Mortlach was the first official distillery in Dufftown, founded in 1823 and known as “The Beast of Dufftown”. Operating relatively uninterrupted since then across several owners, it has long passed under the radar of many enthusiasts since its output has gone primarily into blends with only the occasional special single malt release. This changed in 2013 when the brand relaunched with more emphasis placed on its single malt offerings. This Mortlach 16, the Distiller’s Dram, comes from a new trilogy announced in 2018. Like all expressions since 1896, it is distilled 2.81 times, and matured entirely in ex-Sherry casks.
World Whisky Day 2020
Scotchology is going to be celebrating World Whisky Day by offering a virtual tasting this year for the first time. Safety first. With the world in pandemic and subsequent stages of isolation, it looked like our annual event might be called off for the first time in seven years. But we humans are adaptable creatures. Could our World Whisky Day tasting still happen, but in a virtual space? With a little exploration and bravery at the unknown, we’ve decided to take the plunge. The theme this year is a feature of cask finished whiskies from around the world.