Penderyn Celt
In 2015, Penderyn launched their Dragon range, three whiskies bearing the names of Legend, Celt, and Myth, along with the bold red dragon of Wales on the label. The range serves as an introduction to the brand, separated from their more premium malts, the Gold range. One of the few whiskies with a Kosher certificate. The Penderyn Celt was originally (and mistakenly, at first) finished in ex-Kilchoman barrels but now quarter casks from Laphroaig are used.
Liberty Pole Corn Whiskey
Corn Whiskey is not an offering usually seen by name on store shelves, as much of the corn-based whiskey is bourbon. But corn whiskey as a category is a little different than bourbon per the US federal regulations. Corn whiskey has to be at least 80% corn and can be stored in either new or used oak barrels. The Liberty Pole Corn Whiskey is is fermented with an American ale yeast and aged for 18-24 months in medium-toasted oak quarter casks formerly housing Liberty Pole’s own bourbon and rye. The Bloody Butcher Corn used as the base is a heirloom grain from southwest Pennsylvania, similar to the kind of corn grown there during the late 18th century Whiskey Rebellion.
Mackmyra Motörhead
An age-old marketing trend has been the use of celebrities to promote brands and it has exploded in the whisky industry over the past couple of years. Before the surge, however, Swedish distillery Mackmyra partnered with English rock band Motörhead to help celebrate the group’s 40th anniversary in 2015. The band actively worked with the distillery to choose the barrels and blends, all aged at least five years. Drummer Mikkey Dee said “We think it’s great fun to launch a whisky in collaboration with a Swedish, world-famous distillery, Mackmyra. The whisky is incredibly good, with full character and fully flavoured with a superb bourbon touch” Motörhead’s front man Lemmy Kilminster was even more succinct: “Life is less painful with Motörhead Whisky. I may consider having a sip now and then.”